Generation Beauty Con Toronto took place in May. It was my first time there. I didn’t know what to expect.
I did expect brands to be there and free stuff. I thought the free stuff was one huge swag bag that we all left with.
I had no idea that this convention required us to line up throughout the con to get sample-sized and full-sized products at each brand’s booth.
It was tiring and did consist of a lot of standing. I highly recommend getting in line a few hours before the convention opens.
My friend and I did that and we were one of the first people to enter the convention.
As soon as we entered the convention area, we saw a huge sign in front of the escalators.